ShopifySilver
Project Description
This was a group project where we explored a purpose-driven approach to entrepreneurship in order to increase retirees’ well-being while creating new opportunities for social good.
This was a group project where we explored a purpose-driven approach to entrepreneurship in order to increase retirees’ well-being while creating new opportunities for social good.
Exploration
Many older seniors are looking to work past traditional retirement age. Valuing work, this group is often enthusiastic and productive . As a result, they are more likely to set up successful businesses or begin consulting. Retirement is often seen as a challenge for these individuals who find self-worth in their work. Research is starting to suggest that maintaining this type of purpose improves overall health and increases life expectancy.
By emphasising the health benefits of entrepreneurship for this demographic, this new trend could reshape the nature of work in old age. Replacing profit with purpose as their driving force, these new types of enterprises could focus on social good, combat ageism or pursue avenues which conventional businesses cannot.
Project Outcome
By creating a modified platform aimed at older persons looking to maintain a sense of purpose through entrepreneurship, Shopify can attract a large, affluent and growing demographic perfectly suited to expand its consulting network. Leveraging gamification, this new platform will create a vast data
stream the company can pair with AI and Machine learning to create new products that will shape the future of e-commerce.
